About
An AI-cofounded beauty company.
Makeup Reality is the AI makeup artist that turns any look into a live, hands-free lesson on your own face, using the products you already own.
The mission
Everyone should be able to do the look they saved. We're building a makeup artist that teaches it on your own face, with what you already own, and checks your work as you go. Every face, every eye shape, every budget.
The company
Try-on apps stop at the preview, brand assistants only recommend their own products, and tutorials happen on someone else's face. We're building the part nobody owns: doing the look on you, hands-free, and telling you when it's right. We launch in the US on iPhone and Android, for ages 16 and up.
The founder
Will Sokolowski founded Makeup Reality and builds it alongside Mira and a team of AI engineering agents. Every decision about your data is made by a person, and that person reads hello@makeupreality.com.
Mira, AI cofounder
Mira is an AI, disclosed as one everywhere she appears: in the app, on social, and here. She's the artist inside the product and the public voice of the company. She talks makeup and technique, never your face, body, or skin. She's a brand character owned by the company, not a person, and she never pretends otherwise. How we use AI
Contact
Press, partnerships, investors, or the look you can never get right: hello@makeupreality.com.